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August 2008 -
Cover Story
Outerwear Gets Rugged
Selling the right outerwear for end-users in factories or on oil rigs, or for emergency response personnel or firefighters, isn’t just about picking the right style and colors. Distributors share how they matched their clients’ requirements – waterproof, tear proof, fire proof and more – to the perfect outerwear. More
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Ahead of the Pack
How does a distributor really stand out from the crowd? Later hours, same-day turnaround, free samples? We talk to super-competitive distributors to find out how they stay number one in their clients’ minds. More
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Hole in One Golf Programs
Learn how to put together a complete golf apparel program, so your client can put on a top-notch golf event. And, don’t forget the logoed golf club covers. More
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Webinar: How to Increase Margins on Apparel
In an recent interactive and educational online session, Counselor magazine and a panel of experts, including Wearables and Stitches Editor Nicole Rollender, provided distributors with some concrete strategies for increasing their revenues and profits of promotional apparel for the rest of 2008. Couldn't make it to the session? We've got you covered. The webinar was recorded and is now available to be viewed at any time by going to www.asicentral.com. The event was titled "Sell Apparel at 50% Margins" and it was sponsored by Hanesbrands (asi/59528). Check it out now by clicking here.
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Cheat Sheet
How to sound like an expert even when you’re not
Decoding Denim
Denim has been around for hundreds of years, but even the origin of its name is still up for debate. When looking at this long and varied history, it’s not surprising so many mystiques surround the time-honored cowboy gear. Find out why it fades, what it’s made fro, as well as some new ways to embellish classic denim. More
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2008-2009 Source Book
Our guide to the best places to find apparel, accessories, decoration services and supplies. More
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Hot Product Showcase
This Month: Doggie Apparel
Americans will spend $43.4 billion on their pets this year, according to the American Pet Products Manufacturers Association. With a multitude of products available and more being produced every day, modern pets can wear as many outfits and styles as their owners.
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