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Extras
Second-Quarter Sales Up
Distributor Navigates Democratic Convention Deal
Credit Crisis Comes of Age

Features
Trendspotting 2009
Make the Online Connection
Color-Selection Basics
Cheat Sheet

Nicole Rollender Meet the Editor

 

July 2008 - Cover Story

The New Crop of T-shirts

Move over, big white tee, and make room for the new crop of fun, fashion-forward T-shirt styles that you can pitch to lots of businesses looking to make a promotional splash. More >>


Restaurant Problem Solvers


We asked restaurants about the challenges they face with their uniform programs – and helped them find apparel solutions. More >>



Apparel Trends Webcast; Click Here 
Looking for solid strategies to take advantage of the latest apparel trends? We've got just the thing for you. Counselor (Wearables' sister magazine) hosted a recent Web seminar that examined the newest fashion trends in promotional apparel for 2008. The panelists, including Wearables Editor Nicole Rollender and Hanesbrands' Matt Waterman, discussed some sales strategies necessary to take advantage of these trends.

Even though this Webcast has taken place, you can replay it any time. Click here


Cheat Sheet


How to sound like an expert even when you’re not.
Explaining Organic Cotton

The rise in popularity of organic cotton has been dramatic, but a lot of apparel buyers don’t know how cotton gets certified as organic. With phrases such as environmentally friendly, green and carbon neutral (to name just a few), it’s no wonder then that there’s confusions as to what exactly makes some cotton organic. More >>

2008-2009 Source Book

Our guide to the best places to find apparel, accessories, decoration services and supplies. More >>
The New Crop of T-shirts

Hot Product Showcase


This Month: Eco-Friendly Apparel and Accessories


Sure, an organic cotton T-shirt is a great step to saving the environment, but offering your clients a fitted tank or a well-cut polo kicks it up another notch. With the green movement going so mainstream, it’s easier than ever to find unique and edgy apparel and accessories that will appeal to clients and end-users.

More>>


What kind of eco-decoration and apparel do you want to learn more about?

Earth-friendly or water-based inks

 

Eco-friendly threads or backings

Organic cotton, bamboo or hemp

Clothing made of recycled materials

   

June Quick Poll Results


Last month we asked you, Are you worried that price increases will affect your profit margins?”
Here’s what you had to say:

    42%: “Yes. I will most likely lose business.”
      8%: “No. I don’t think this will affect business.”
    50%: “Somewhat, but my customers will stay with me due to quality and service."

 

These polls help us in planning our upcoming issues of Wearables, so please continue to participate. Please e-mail nrollender@asicentral.com if there are any topics you’d like us to address.