Nov/Dec 08   Current Issue:
Nov/Dec 2008
 
 
*First Name  
*Last Name  
Company  
*Address  
*City  
*St/Prov  
*Zip/Postal  
E-mail  
   

Newsletters
Subscribe to Newsletter:
E-mail:

Extras
Second-Quarter Sales Up
Distributor Navigates Democratic Convention Deal
Credit Crisis Comes of Age

Features
Trendspotting 2009
Make the Online Connection
Color-Selection Basics
Cheat Sheet

Nicole Rollender Meet the Editor

 

July 2008creative marketing man

Restaurant Problem Solvers

 

We asked restaurants about the challenges they face with their uniform programs – and helped them find apparel solutions.

Olga Quiroz attends networking meetings at a Frisco, TX, restaurant, and at one of these sessions she had the opportunity to meet the owner of the restaurant, and they began talking about uniforms. The owner was impressed by Quiroz’s knowledge and enthusiasm, and he gave her his uniform business.

Quiroz, owner of Cadena Specialty Advertising in (asi/155445) nearby Arlington, proceeded to create a summer uniform program for the restaurant’s staff. “They have a Cuban-style menu, so he wanted nice camp shirts, but not Hawaiian shirts, that the waiters wouldn’t have to tuck in and would look good after a lot of washings,” Quiroz says. “His female workers also wanted something feminine but professional.”

She launched an extensive search, and finally found short-sleeve black guayabera shirts from Cubavera from Perry Ellis International (asi/177715) for the waiters, V-neck jacquard polos (2716) from Vantage Apparel (asi/93390) for the waitresses, and men’s black camp shirts and women’s ¾-sleeve blouses from Blue Generation (asi/40653) for managers.

The staff’s appearance has been significantly upgraded from the basic cotton piqué polos they had been wearing, and the owner is spending just a few dollars more per shirt. “He didn’t want me to show up with $65 shirts, but he has never complained about the price,” Quiroz says.

The restaurant placed an initial order for about 70 shirts, but has ordered at least four more times since the program launched last April, each time purchasing an additional 40 to 60 shirts. As a “bonus,” Quiroz is also supplying logoed Izod (asi/75633) satin shirts for the restaurant’s investors.






Jay Gordon is editor of Wearables sister magazine, Uniforms. Contact: jgordon@asicentral.com.