Cover Story:
Fall Fashion Preview

A new fashion season has arrived, and we have the scoop on all the hot trends and where to sell them.
By C.J. Mittica, Morgan Bailey and Andraya Vantrease



Wearables Best Dressed

Style and success go hand-in-hand. After searching the entire ad specialty industry, here are 10 of its savviest dressers – as well as their thoughts on finding style and making it work for you.
By C.J. Mittica, Morgan Bailey, Sara Lavendusk and Andraya Vantrease
More >>

The New Era of Fashion Marketing

Product doesn’t (and shouldn’t) sell itself. Apparel distributors need a new outlook on selling and marketing clothing. With that in mind, here are three major opportunities to revitalize the world of fashion marketing.
By Christopher Ruvo
More >>

Hot Product Showcase
This Month: Sweatshirts and Fleeces
Product Showcase
Here’s how to dramatically increase your online presence in the next six months
  Motivational Matters
  | Stand By Your Post
  An underperforming sales rep doesn't have to be a lost cause
    Protect your company from social media trouble.

How to sound like an expert even when you're not.

This month's topic: Wool

Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] Wayfarers
Wide-brim hats have always been a staple of summer wardrobes. From rugged safari hats to the stunning hats found at the Kentucky derby, the signature look of the enlarged brim can be found in all sorts of settings. More >>


Hot apparel, style how-tos and
need-to-know trends
Featured Video

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Featured Podcast
Wearables and Stitches staff writer Christopher Ruvo talks to Hank Harrell, vice president of sales and marketing at leading supplier Broder Bros. Co. (asi/42090), about trends and challenges in the promotional apparel marketplace for 2011.

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Meet the Editor

Contact C.J. Mittica if you have a great story to tell.