Cover Story:
For Variety's Sake

A T-shirt is a T-shirt is a T-shirt, right? Not these days. T-shirt varieties are flourishing, and we break it down by organizing the dozens of styles that are available in the wearables marketplace.
By C.J. Mittica and Julie Cohen



Dirty Jobs: Uniforms Edition

It's a dirty job, but somebody has to do it. Thankfully for America's toughest workers, there is apparel that helps them get the job done. We examine the uniforms of professionals who aren’t afraid to get their hands dirty.
By C.J. Mittica, Sara Lavenduski, Chris Ruvo and Chuck Zak
More >> | Video: Dirty Jobs: Uniforms Edition >>

The 7 Habits Of Highly Effective Salespeople

With the right habits, success can be achieved every day. Learn how to get there with these seven winning strategies offered by leading salespeople in the wearables industry.
By Chris Ruvo
More >>

SCORE! Trends and Selling Opportunities in the Sports Market

August - Soccer

Learn how to win more sports business through sales strategies and leading trends. Each edition of Score! will focus on a different sport.

Digital Article >>
Online Exclusive! >>

Hot Product Showcase
This Month: Kids' Wear
Product Showcase

How to sound like an expert even when you're not.

This month's topic: Pet Apparel

Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] Tank Tops
In the summer heat, fashionistas and their male counterparts no longer have to choose between being chic and being comfortable. That's because tank tops are a "hot" item for the season. More >>


Hot apparel, style how-tos and
need-to-know trends
Featured Video
Featured Podcast
Wearables and Stitches staff writer Christopher Ruvo talks to Hank Harrell, vice president of sales and marketing at leading supplier Broder Bros. Co. (asi/42090), about trends and challenges in the promotional apparel marketplace for 2011.

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Meet the Editor

Contact C.J. Mittica if you have a great story to tell.