Cover Story:
Five Items the Wearables Industry Needs Now

Supplier offerings have come a long way to matching the latest in fashion and retail trends, but there are key items that are begging to be added to the industry. We look at five of them.
By C.J. Mittica



A Price to Pay

The soaring price of cotton and other commodities has finally put the squeeze on suppliers and their apparel pricing. Here’s what you can do to minimize the impact on your bottom line.
By Christopher Ruvo
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Sell a Shirt, Save a Life

Can a stress ball save a life? Maybe. But nothing is equal to the power of apparel when it comes to cause-related marketing. Here are four campaigns where apparel has ultimately made a difference.
By Andraya Vantrease
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Hot Product Showcase
This Month: Athletic Apparel
Product Showcase
Here’s how to dramatically increase your online presence in the next six months
  | Marketing   | Management
  Move It Or Lose It
    Generate Buzz With Events
    Remote Clicking

How to sound like an expert even when you're not.

This month's topic: Youth and Teen Headwear

Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] The Pocket Square
Small details make all the difference when it comes to men's style, particularly suits that tend to look similar. Now is the time to dress up a spring blazer or suit with some real gentleman class by adding a pocket square. More >>


Hot apparel, style how-tos and
need-to-know trends
Featured Video

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Featured Podcast
Wearables and Stitches staff writer Christopher Ruvo talks to Hank Harrell, vice president of sales and marketing at leading supplier Broder Bros. Co. (asi/42090), about trends and challenges in the promotional apparel marketplace for 2011.

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Meet the Editor

Contact C.J. Mittica if you have a great story to tell.