Cover Story:
Five Items the Wearables Industry Needs Now

Supplier offerings have come a long way to matching the latest in fashion and retail trends, but there are key items that are begging to be added to the industry. We look at five of them.
By C.J. Mittica

 

Features:

A Price to Pay

The soaring price of cotton and other commodities has finally put the squeeze on suppliers and their apparel pricing. Here’s what you can do to minimize the impact on your bottom line.
By Christopher Ruvo
More >>

Sell a Shirt, Save a Life


Can a stress ball save a life? Maybe. But nothing is equal to the power of apparel when it comes to cause-related marketing. Here are four campaigns where apparel has ultimately made a difference.
By Andraya Vantrease
More >>



Hot Product Showcase
This Month: Athletic Apparel
Product Showcase
Here’s how to dramatically increase your online presence in the next six months
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How to sound like an expert even when you're not.

This month's topic: Youth and Teen Headwear

Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] The Pocket Square
Small details make all the difference when it comes to men's style, particularly suits that tend to look similar. Now is the time to dress up a spring blazer or suit with some real gentleman class by adding a pocket square. More >>

FAVORITES : NEWS BRIEFS : ASK AN EXPERT : TERMS : SHOW LIST


Hot apparel, style how-tos and
need-to-know trends
 
   
Featured Video

This is alternative content.

Featured Podcast
Wearables and Stitches staff writer Christopher Ruvo talks to Hank Harrell, vice president of sales and marketing at leading supplier Broder Bros. Co. (asi/42090), about trends and challenges in the promotional apparel marketplace for 2011.

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Contact C.J. Mittica if you have a great story to tell.
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