Cover Story:
Spring Fashion Preview

Heat up your sales with some of the hottest trends for the spring and summer season. Plus: 18 awesome new products unveiled by suppliers for 2012.
By C.J. Mittica

 

Features:

Passing The Test

We put industry garments to the test against some of the biggest brand names around. How did they measure up? See our results to find out. And find out where testing should fit in your business.
By C.J. Mittica
More >>

Know Thy Self (Promo)

The best self-promos drive business, create buzz and reinvigorate your brand. Let these apparel case studies from top distributors be the roadmap to your own creative campaign.
By Christoper Ruvo
More >>

SCORE! Trends and Selling Opportunities in the Sports Market

Mar./Apr. - Baseball

Learn how to win more sports business through sales strategies and leading trends. Each edition of Score! will focus on a different sport.

Digital Article >>
Online Exclusive! >>
Archive >>

Hot Product Showcase
This Month: Headwear
Product Showcase


How to sound like an expert even when you're not.

This month's topic: Tri-Blend Apparel

Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] MAGIC Fashion Show
The past and the future add up to the present. That was David Wolfe's message to a room of fashionistas eager for insight into hot trends in apparel. Speaking at the MAGIC Fashion Show in Las Vegas (which ran from February 13-15), Wolfe said that leading designers are poaching motifs from the1920s through the 1990s and mixing them into unique, super-modern collections for Fall 2012. More >>

FAVORITES : NEWS BRIEFS : ASK AN EXPERT : TERMS : SHOW LIST


Hot apparel, style how-tos and
need-to-know trends
 
 
Featured Video
Featured Podcast
Wearables and Stitches staff writer Christopher Ruvo talks to Hank Harrell, vice president of sales and marketing at leading supplier Broder Bros. Co. (asi/42090), about trends and challenges in the promotional apparel marketplace for 2011.

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Contact C.J. Mittica if you have a great story to tell.
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